My name is Conner, and I’m the guy behind Weekend Willie.

This brand started with a simple idea: most of us are working toward the same thing.

Time.

Time with family. Time with friends. Time to relax. Time to enjoy the things we’ve earned.

That’s what Weekend Willie is all about.

It’s not about one kind of job, one kind of person, or one kind of weekend. It’s for anyone who knows the feeling of finally getting to the time that’s theirs.

We work hard, but we weekend harder.

P.S. A lot of people ask, “Why Willie?”

Weekend Conner didn’t sound nearly as cool.